The need for consulting
Consulting business is ever increasing worldwide, because every organization wants to implement better strategies time to time, for the growth of the organization. Consulting is needed when an organization fails to perform in its business or marketing strategy, systems & procedures, structure and processes. Apart from new marketing ideas, the consulting experts identifies where the root cause exists for the performance failures.
Consultancy assignment includes the following major steps:
- Understanding of existing scenario.
- Understanding of client?s objective.
- Identification of major causes & opportunities
- Conducting research (Business or Market research).
- Analysis (Self and competitors).
- Solutions (recommendations).
- Implementation.
- Analysis (Self and competitors).
We take great pride, not only in what we do, but in how we do it. Our success is built upon developing relationships, expertly matching the right people to the right opening as quickly as possible, and doing both in an uncompromising ethical manner.
We invite you to review our web site to learn more about whom we are and how we can help you. We would welcome the opportunity to work with you.
We built our national reputation as a leading executive search firm on:
- Our knowledge and use of successful and ethical recruiting practices.
- Our understanding of marketing and business trends.
- Our ability to find candidates with the right management team chemistry.
- Our experience in helping clients and candidates make the right staffing or career decisions..
Cympac works with clients by offering confidential retained, exclusive, and contingent searches and by focusing on the following:
Needs.We collaborate with you to meet your needs and achieve your desired end goal. We understand that your needs and goals - including searches, diversity recruiting, and salary
Surveys. sometimes evolve during the interviewing process. That is why our collaborative approach pays attention to your emerging needs.
Representation. As we contact potential candidates, we know that in their mind we are extensions of your company. The image we project as your ambassador reflects on your company. Therefore, we act in a highly professional and ethical manner, representing your company consistent with the overall corporate image you want to project.
Search. Based on your requirements and qualifications, we conduct the search from multiple sources, narrowing the field down to truly qualified candidates. We are available 24/7 based on the urgency of the search.
Completion. Paying attention to all the details, we provide you with the needed critical information to compose and extend an acceptable offer. We continue this process with follow up and assistance for the candidate as they resign and transition to a new employer.
Cympac offers marketing consultancy services to Indian and Foreign companies, covers following areas:
1. Marketing strategy
Developing a marketing strategy is vital for any business. Without one, all efforts to achieve marketing goal are likely to be haphazard and inefficient.
Cympac as a marketing strategy consultant, specializing in developing and implementing results oriented Marketing Strategy that meet customer needs better than competitors and develop long-term and profitable relationships with those customers.
While developing marketing strategy for our clients, we mainly focus on understanding customer's current and emerging needs. Over the past 7 years, IKON has been involved in more than 100 marketing strategy engagements across a wide variety of industries. This involvement provides us with unique insights into customer needs, how they are changing and how they are taking buying decision.
Keeping ourselves updated with present economic and market environment conditions, and also expertise in market research, we formulate results oriented and workable marketing strategy for our clients. Not only developing marketing strategies but we also help clients to evaluate existing marketing strategies, identify problems and give proper strategic solutions.
2. Market Research
Cympac is one of the leading market research consultants in India specialized in following
kinds of market research in India.-Market Opportunity Assessment Studies
-Customer Research
-Consumer Research
-Industry Research
-Competitor Analysis
-Risk Analysis
-Product Research
-Advertising Research
-Brand Research
-Pricing Research
-Strategic Market Research
-Feasibility Studies
Our market research and analysis service includes both primary and secondary research using quantitative and qualitative research techniques. Our research report will contain all analytical findings and conclusion which helps to take informed and right decision on strategy formulation and planning.
We have undertaken market research projects for various industries/sectors like Automobile, FMCG, Healthcare, Textiles, Telecom, Real estate, Banking, Chemicals, Machine tools, Auto
Parts, Paint, Industrial parts, IT, Software, Media, Finance since last 7 years.
3. Branding & Promotion
-formulation of branding strategies right from beginning of brand building to brand equity
-guide through advertising concept, material, media planning and public relation
4. International Marketing
-international market research
-formulation of international marketing strategies and implementation plan
-export marketing plan and support during implementation
5. Internet Marketing
-formulation of internet marketing strategies and implementation plan
-internet advertising and promotion
-internet marketing plan and support during implementation
6. Strategic Management
-building corporate strategy and business plan.
-start-up assistance to Indian and foreign companies
-business process reengineering and redesigning
-organizational Development
-feasibility studies
Channel Creation
Selling your products or services is easy when there is a perfect distribution channel and right marketing system that is created specifically for you and orchestrated by professionals.
We create customized channel and programs that will systematically communicate your products' to the maximum number of clients and prospects.
Our centralized marketing solutions guarantee that your message is continually communicated to all your prospects and clients, regardless of the size and talent of your sales force.
Cympac will create a comprehensive distribution channel that continually elevates sales, profits and brand value, the channel partner could by any like:
- Franchise
- Resellers
- Distributors/dealers
- Stockiest
- C & F Agent
- Direct Market Associate
- Liaison Agents etc
Market Research
Do you want to know the exact size and growth of a new market before jumping into it? Would you like to know what a market thinks of your product (or service), before launching an expensive and time-consuming effort?
The saying ?look before you leap? applies to a lot of situations in life, especially marketing. These days, companies who want to break into new markets face enormous risks. And those companies that don?t research a new market before entering could end up losing TONS of money.
Solid, strategic market research helps you access all the risks, identify the best opportunities?and capitalize on them.
Companies are always on the lookout for new markets. These markets can be ones related to your existing business or entirely new markets outside of your traditional ones.
But the tricky part knows, beyond a shadow of a doubt, which new markets:
- Exhibit long-term growth potential
- Have a competitive void that your company can fill and
- Need your company?s product (or service).
- When you know this information, your probability of success (and profits) increases
dramatically. You know exactly what to expect, and plan accordingly. You increase your company?s chances for success, and decrease its risks.
We've helped companies, research new markets. When we develop market research for your
company, we will:
- Identify promising markets
- Project future growth for these markets
- Profile key competitors
- Identify marketing vehicles for penetrating a new market
- Pinpoint challenges to manage
- Prepare a final report and brief you and your executive team.
Product Launch
A sale is, and will always be a process. First, your potential customers must be aware of your products and services.
Then, they must develop an acceptable level of trust that you can deliver at a competitive price.
Finally, you or your products must be there when they are ready to buy.
We always develop a solution that ensures all steps are professionally executed to the maximum number of potential customers - A perfect product launch!
Image Building
Human instinct is based on visual impressions. Potential clients make the subconscious decision of whether or not they want to do business with you within the first few seconds of exposure to your company. Your website, brochures or business card is that critical first impression.
A successful image is the foundation of every successful company. The image of your brand determines your credibility to new clients and establishes the value of your products and services.
You have only one chance to make a great first impression, through:
- Name and brand creation
- Identity / logo design
- Stationary systems and collateral design
- Website and interactive design
- Business presentations
- Exhibits and trade show solutions
- Product and packaging design
Training
The highest and best use of your sales force is in front of your customers, not sitting at a computer.
We customize technology solutions / training programs that are designed specifically to help you sell your products and services.
Our vast knowledge of the internet, databases, sales automation and intelligent contact management systems allow us to quickly engineer a solution that produces measurable results.
Cympac guarantees to help each sale personal generate more revenue faster and cheaper.
We provide each sale personal with the tools they need, to relentlessly and professionally promote your products and services.